Futurist Bob Chernow joins the Professor Mat Hughes to explore what it truly takes to think beyond the immediate and anticipate the forces shaping tomorrow. Drawing on decades of trend forecasting and insights from his new book Reflections of a Futurist, Bob breaks down the habits that strengthen long‑term thinking, why shifting our time horizon is so challenging, and how to spot meaningful “weak signals” amid today’s information overload. A sharp, thoughtful conversation for anyone who wants to navigate the future with more clarity, curiosity, and confidence